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Marketing
Series:
Articles
for Internal Training Professionals
27 Essential Marketing Tips
By Lynda Curtin, The Opportunity Thinker
The following 27 essential marketing
tips are culled from my marketing experience during the last 25
years. These are the tips that have helped me over and over again.
They have helped me get back on track when I have strayed off
course. All of these tips may not work for you, and that is OK.
Perhaps you will find some tips you have not considered before that
will help you connect with your internal clients as you market your
programs and services to them.
- Marketing should be focused on improving your
customer's condition
- Embrace the concept of “Free”
- Short copy doesn’t sell - your customers
want the details
- Use lots of headlines
- Email alone will not do the trick
- Learn to talk the language of the business
- Start all over from scratch!
- Lock out the competition—provide answers to
customer doubts
- Ask yourself—Do my marketing efforts answer
the questions my customers need answered in order to make a
decision?
- Each marketing effort should be able to
accomplish more than one thing
- Keep it simple
- Keep it straight forward
- Help your customers, customers
- Be proactive
- Resist razzle dazzle
- Spell out expected results
- Build a relationship
- Regularly provide helpful new content to keep
people coming back to you
- Contact information must be on everything you
produce
- Understand the benefits
- Sell the benefits
- Get back to the basics
- Be bold. Break your mold
- Think in terms of, "How
many different ways can I communicate this message?"
- You are never finished
- Don't worry if it doesn't work. Try something
else
- Work with a rolling 18 month calendar
Which tips do you regularly use? Which
tips seem interesting to you? Which tips can you incorporate into your
existing marketing strategy to improve your business with your
internal clients? My favorite tip - Each marketing effort should be able to
accomplish more than one thing.
©2002 The Opportunity Thinker.
Lynda Curtin is an expert ideation facilitator, professional
speaker, trainer and author in the fields of business creativity, marketing and
speaking. To book Lynda for your event call 818-507-6055 or email info@LyndaCurtin.com
For more information on her programs go to www.LyndaCurtin.com
This article is offered for publishing on a nonexclusive basis. You just need
to include the contact information as indicated in the paragraph above.
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