Marketing
Series:
Articles
for Internal Training Professionals
Marketing:
Attracting and Keeping Great Clients - 45
Marketing Mediums
By Lynda Curtin, The Opportunity Thinker
I developed this table of marketing mediums
because I noticed that a common factor among many client
organizations, and across industries, is contributing to frustrating
results. Most Training/OD/OE departments do not have marketing
expertise. This short article is to help you think about marketing.
Everything your customer comes in contact with is
part of your marketing effort. The key is to be consistent in your:
approach, image, promise, quality, positioning, strategy, value,
problems solved, materials, communication, reputation, etc.
The table below contains 45 different marketing
mediums. It is by no means complete. Which ones are you using? Which
ones could you be using? Which ones do you have access to but have
not thought to use as a marketing medium? How could you combine
them?
45 Marketing Mediums
| Brochures |
Packaging |
Phone |
| Posters |
Logo |
Booklets |
| Employees |
Catalogues |
Email |
| Job Aids |
Employee Newsletters |
Intranet Site/Links |
| Magazine Articles |
Invitations |
Email Signature |
| Postcards |
Consultants |
Word of Mouth |
| Sponsorships |
Displays |
Website/Links |
| Contests |
E-Zines, E-Nouncements |
Give-a-ways |
| Chat Rooms |
Newsletters |
Contractors & Vendors |
| Panel Discussions |
Product Previews |
Video Presentations |
| Audio Presentations |
Distribution Lists |
Print Advertising |
| Television |
Education Fairs |
Teleconferencing |
| Testimonials |
Banners |
Business Cards |
| CD's |
Registration Forms |
Video Conferencing |
| FAQ's |
In-House Conferences |
Success Stories |
When was the last time you reviewed
your marketing mediums? Which ones are still working? Which ones are
not as successful as they used to be? Which ones need to be updated?
Are you getting ready to launch a new product or service? What could
you do differently to attract the attention of your clients?
Remember, if you try a new marketing medium and it doesn't work,
that is just fine. You can select another one! Experiment your way
to attracting and keeping great clients!
©2002 The Opportunity Thinker.
Lynda Curtin is an expert ideation facilitator, professional
speaker, trainer and author in the fields of business creativity, marketing and
speaking. To book Lynda for your event call 818-507-6055 or email info@LyndaCurtin.com
For more information on her programs go to www.LyndaCurtin.com
This article is offered for publishing on a nonexclusive basis. You just need
to include the contact information as indicated in the paragraph above.
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