Marketing
Series:
Articles
for Internal Training Professionals
Become the
"Off-Site" Resource
By Lynda Curtin, The Opportunity
Your clients are likely spending thousands of
dollars hiring outside experts to provide inspiration and education
at their off-sites. It's not always easy finding the right expert.
Make it your business to be very helpful here.
You are likely receiving videos to preview on a
regular basis. Write video reviews and provide ideas on how your
clients could incorporate them during their off-site meetings.
Circulate your reviews and post them on your intranet. Great for
tight budgets and when time is very limited
Find out who your clients are hiring. Get
invited to attend. Write a review and send it to other clients
who would benefit. You may also discover hidden needs that you
can help your client address
Send your clients brochures from experts you
think they will be interested in. Direct your clients to their
websites
List a business expert search service on your
intranet/catalogue/brochures
Publish a list of approved experts
Keep in touch with your external network about
the experts they are hiring and why
Market yourself as a business partner and helpful
resource. Your clients will start to think of your products and
services when they need help.
Lynda Curtin is an expert ideation facilitator, professional
speaker, trainer and author in the fields of business creativity, marketing and
speaking. To book Lynda for your event call 818-507-6055 or email info@LyndaCurtin.com
For more information on her programs go to www.LyndaCurtin.com
This article is offered for publishing on a nonexclusive basis.
