Everyone hates the time and money wasted in unproductive meetings. Yet, this continues. Years of meeting management training has failed miserably. If you are still offering meeting management classes and your employees continue to gripe about attending unproductive meetings, do your employees a big favor: cancel these training classes. Disassociate yourself from failure. This type of performance makes it difficult to attract clients to your really great products and services that could help them improve their business results.

Instead consider:

1. Posting on-line, booklets and documents detailing meeting etiquette 
2. Directing employees to your learning library for tapes, videos, books ...
3. Shifting your training classes to process facilitation skill development - helping employees develop the skill to understand which process they need to use to resolve the concern they are working on during a meeting, and then to lead the group discussion. You can now market meetings that deliver results -We will help you learn how to lead and participate in productive discussions to:

• Make decisions
• Solve problems
• Generate powerful new ideas
• Minimize the barriers to change
• Rigorously evaluate ideas and select the ones with the biggest impact on the business
• Increase buy-in for new ways
• Minimize risk
• Create workable action plans
• Develop project objectives
• Find out the relevant facts
• Develop a communication plan

These are just some examples of the results employees are busy trying to accomplish in their frustrating meetings. Very often they just don't know how to structure the discussion in order to resolve the business issue.

Master this type of skill based, results oriented training, and you will establish a cult following for your products and services. Your clients will come to depend on you and they will do your marketing for you. 

©2002 The Opportunity Thinker.

Lynda Curtin is an expert ideation facilitator, professional speaker, trainer and author in the fields of business creativity, marketing and speaking. To book Lynda for your event call 818-507-6055 or email info@LyndaCurtin.com For more information on her programs go to www.LyndaCurtin.com

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