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Marketing
Series:
Articles
for Internal Training Professionals
Quit Going to Training
Conferences
By Lynda Curtin, The Opportunity Thinker
Find out which major conferences your internal
clients attend. Get yourself invited to go along. Position yourself as
one of their key business partners. They don't care about your
professional development conferences. They want to know what you can
do for them that will help them improve their business results. Here
are 5 marketing ideas to help you leverage the experience of attending
client conferences:
- Let your client mentor you about their business
needs. Gain a deeper understanding. Learn their business language
and use it in all of your marketing
- Bring in the industry celebrities to speak on the
hot topics you and your client identified at their conference
- Host meet the pro sessions around the "Hot
Topics" discovered at client conferences to spread the
learning internally
- Write and publish articles filled with important
new information you uncovered that will help your clients improve
profit, and productivity. Create a business focused learning
document. Post it on your intranet/ website, and send it to your
key client contacts
- Go to marketing conferences directed at your
industry to learn about marketing and apply it to your challenges
You will meet lots of new people outside your normal
area of interest. They will have lots of industry insights to offer
you through casual conversation. You will expand your network, broaden
your outlook and deepen your understanding of the business.
©2002 The Opportunity Thinker.
Lynda Curtin is an expert ideation facilitator, professional
speaker, trainer and author in the fields of business creativity, marketing and
speaking. To book Lynda for your event call 818-507-6055 or email info@LyndaCurtin.com
For more information on her programs go to www.LyndaCurtin.com
This article is offered for publishing on a nonexclusive basis.
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