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dogwood-in-moonlight
Photo by Tim Wolcott

Dogwood in the Moonlight -
Three Tips to Strengthen Your Idea Work

Driving up the mountain to Big Bear from the desert below the stark contrast between the dry, sandy desert - spring plants struggling to bloom, and the snow sledding hills filled with families having a ball was a stimulating visual. The drive was even more enjoyable because my favorite Roy Orbison CD was blaring - taking my mind to the place it goes when it needs to relax. Answers pop. I got answers during that drive!

My delight of the day came when I walked into a photographer, Timothy Wolcott's gallery. The most stunning photos I have ever seen fill his gallery walls. There was something different about the colors. They were intense. I just knew I was looking at the work of someone with a rare passion for creating visual experiences for people.

One photograph, in particular, kept calling me back to look at it - Dogwood in the Moonlight; it was the most beautiful dogwood tree shimmering in full bloom. It was laden with pure white blossoms standing against the dark green forest in the background. How did Tim Wolcott take such a glorious photograph? I learned it took 8 minutes for the shutter speed to capture the photo in the moonlight. What patience. What planning. What vision. What skill.

I also learned that Timothy Wolcott loves innovating new ways to use technology for printing processes. He pushes the boundaries of old conventions which makes his photographs stunning.

I share this experience with you because it speaks directly to the power of well designed new ideas. These are the lessons I have taken away from this experience:

  1. Sometimes it helps the creative process when we make time for our minds to relax for answers to surface.
  2. When you look at your new solution, does it exude a quality about it that draws customers to it; a specialness? Would customers immediately want to share their discovery of your new idea with others? Perhaps this can become an evaluation question for the ideas you develop.
  3. Push the boundaries of old conventions. To do that, ask yourself, "what boundaries do I work within when I think about ..." Now you know the boundaries, push them.

I look up at Dogwood in the Moonlight hanging in my office several times a day now to help me remember these important lessons, and to work towards becoming better with my creativity and innovation efforts. How do you remind yourself?

LIFT Your Thinking ...until next time.

©Lynda Curtin, The Opportunity Thinker. Book Lynda Curtin to speak at your next event.Call 818-507-6055 or This email address is being protected from spambots. You need JavaScript enabled to view it.';document.getElementById('cloak1e735658b057aa808c36ff98a9b7a1ff').innerHTML += ''+addy_text1e735658b057aa808c36ff98a9b7a1ff+'';