Service: How-To Market
Training Programs: A Hands-On Tune-Up for Corporate Training Groups
"If your excellent
Training efforts
fizzle, and your internal clients go elsewhere for expert help,
your marketing plans may not be as effective as they could be.
It's time for a marketing tune-up."
- Lynda Curtin, The
Opportunity Thinker
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Most businesses fail
within the first five years. Lack of marketing savvy is a major reason
this occurs. The same thing happens inside organizations.
Excellent training and OD/OE efforts fizzle because marketing
savvy is not part of the skill set of the practitioners involved. Unfortunately
many professionals in this field have a tough time relating to
internal business clients because they don't have business
experience.
Your internal clients are overloaded and are working
at a very fast pace. Capturing their attention is very tough, never
mind helping them understand how you can help them meet their business
goals. If you really want to attract and retain more internal clients and add
value to the organization you will want to schedule one of Lynda's
marketing tune-ups designed for training departments.
Why Work with Lynda Curtin?
Lynda was recruited to join a National Training
Department because of her savvy business skills with the mandate to
develop business skills training for Buyers, Product Managers,
Marketing Managers, Advertising Staff, Quality Staff, and
Merchandisers. Lynda quickly realized she didn't have the skills and
knowledge required in the area of adult education and training. She enrolled in a
certificate program - Adult Education/Staff Training &
Development, which was instrumental in helping her find the balance
between meeting business needs with her internal clients and learning needs. Upon completion of
the certificate program, Lynda was recruited to join the faculty of
Seneca College of Applied Arts and Technology in Toronto, Canada, to
teach Program Planning and Evaluation part time.
Lynda believes her marketing and business experience
(over 15 years) are the essential factors to her continued success in
the training industry. She is a business person first, trainer and
educator second. This is a unique quality that sets her apart. She is equipped
with the essential ability to link content to relevant business needs.
Her personable delivery style enables her to relate very well with her audiences.
Lynda has worked in the trenches and understands the challenges,
politics, and frustrations her audiences are routinely experiencing
with never ending change.
Put Lynda's marketing expertise to work in your organization.
She has built hundred's of marketing plans and conducted hundreds of
line reviews to drive profit and revenue. Training is just another
product that needs the same attention as consumer goods in order to
succeed with the customer.
Tune-Up Your Internal Marketing Efforts
Lynda will work with you and your team
on a project basis to:
- Thoroughly review your current approach to
marketing your products and services
- Review all of your marketing materials
- Conduct a competitive shop
- Develop a marketing strategy
- Set marketing goals and measures
- Develop a marketing plan to connect with your
customers
Contact Lynda Curtin for a free consultation on how
she can help you Tune-Up your internal marketing. 818-507-6055 or
info@LyndaCurtin.com
Helping internal training professionals
strengthen their business results with a practical marketing plan.
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