Breakthrough Thinking :
How-to “Out-Think” the Competition 

Product Development and R&D Company Description:

This lateral thinking tool kit is the breakthrough-thinking toolkit  to help us “out-think” the competition profitably. We face fast changing trends, fierce competition, and the need to work miracles despite tight budgets, all tough challenges, not to mention our daily challenge to launch new products that drive consumer needs. Market success depends on our ability to use creative thinking tools that generate really powerful ideas, ideas that traditional brainstorming just won’t uncover.

This lateral thinking tool kit is time tested and proven around the world in over 30 countries. At XXX it is focused on helping the product development function systematically escape routine thinking – an absolute necessity if we are to overpower the competition with profitable new products they haven’t even begun to think of, yet.

Come prepared to spend two days learning how to flex your own mental muscle, to boost your brainpower, to learn how to systematically think, “out-of-the-box.” The answers to our product development challenges lie waiting to be uncovered. We just have to tap our mental capacity. Breakthrough thinking tools are designed to help us do just that, and to overpower the competition.

Outcomes:

Expert presenters, thought-provoking videos, stimulating group discussions, and plenty of hands-on exercises applied to current challenges all focused on teaching you powerful thinking tools that will help you to:

• Generate powerful new ideas and concepts on demand to secure brand leadership

• Increase your range of possible new solutions – incremental, breakthrough, and revolutionary to select the ones with the biggest impact on the business. Getting to the, “Aha” why didn’t we think of that before?

• Understand why the old tool of brainstorming won’t lead you to breakthrough solutions

• Go to the edge of impossibility in order to discover something that is truly new and meaningful for the consumer

• Ask Why? -  To uncover product, brand and market opportunities

• Shape and tailor specific ideas and convert them to receivable ideas for the consumer and profit for XXX

For more details go to the instructor's website at www.LyndaCurtin.com

Lynda Curtin, The Opportunity Thinker, is a member of the de Bono Thinking Systems Global network, a de Bono organization.