Boost Your Marketing Savvy:
01 Practical Tips to Develop Sustainable Business

Date: January 21 - 25, 2002

Location: Carnival's Fascination Cruise Ship departing the Port of Miami in Florida

Event: "Future by Design" - The First de Bono Global Thinking Skills Conference. Click here for more details about this conference

Description:

Most businesses fail within the first five years. Lack of marketing savvy is a big part of why this happens. The same thing happens inside organizations - excellent Training and OD/OE efforts fizzle because marketing savvy is not part of the skill set of the practitioners involved. Our clients are overloaded and are working at a very fast pace. Capturing their attention is very tough, never mind helping them understand how we can help them deliver on their goals. If you really want to attract or retain more clients you won’t want to miss this high impact session. You will receive a practical “how-to” handout that you can put to use immediately.

Learning Outcomes: Learn how to:

1. Leverage a wide range of mediums to boost your business
    
2. Shift from increasing your visibility to becoming the expert
    
3. Generate helpful low cost marketing efforts, quickly
    
4. Never miss a marketing moment by adopting the mantra – how else can I use this opportunity to create more business?

About Lynda Curtin:

 Imagine moving to a new country during the depth of a recession, settling in one of the largest cities, not knowing a soul, and then deciding to launch a new business knowing that the failure rate after five years is enormous. Lynda Curtin did just that. This risk taker has beaten the odds. Her 7-year-old company, The Opportunity Thinker is flourishing because she had the guts to put her marketing savvy to work and just do it. She understands competitive pressure and the stress associated with delivering bottom-line results. She has been there, many times, most recently as Product Manager of Canada’s #1 selling brand of major appliances responsible for delivering sales exceeding $100 million. Lynda will share ideas that are relevant for internal and external practitioners.

Can't attend the conference? Bring Lynda Curtin into your organization to deliver this presentation and to help you improve your internal marketing of training and development products and services.