Boost Your Marketing Savvy:
101 Practical Tips to
Develop Sustainable Business
Conference: Practicing the Art of Balance
Sponsor: ASTD - LA (American Society for Training and Development)
Date: October 5 & 6, 2001
Location: Universal City Hilton Hotel
Description:
Most
businesses fail within the first five years. Lack of marketing savvy is a big
part of why this happens. The same thing happens inside organizations -
excellent Training and OD/OE efforts fizzle because marketing savvy is not part
of the skill set of the practitioners involved. Our clients are overloaded and
are working at a very fast pace. Capturing their attention is very tough, never
mind helping them understand how we can help them deliver on their goals. If you
really want to attract or retain more clients you won’t want to miss this high
impact session. You will receive a practical “how-to” handout that you can
put to use immediately.
Learning Outcomes: Learn
how to:
- Leverage a wide range of mediums to boost your
business
- Shift from increasing your visibility to becoming the
expert
- Generate helpful low cost marketing efforts, quickly
- Never miss a marketing moment by adopting the mantra
– how else can I use this opportunity to create more business?
Uniqueness and Importance to
ASTD Members: This presentation will support the theme “Practicing the Art
of Balance” because the speaker, Lynda Curtin has a very balanced point of
view:
-
Business – delivering bottom-line results in a very competitive
corporate environment, 16 years
-
Training – tapping business expertise to help others learn
how-to boost the bottom-line with profitable solutions, 10 years
This presentation will be important to ASTD
members because there are people in the profession who do not have business
experience – revenue, profit, and market share responsibilities. This often
frustrates internal clients because they don’t understand how these
professionals can help them boost their bottom-lines. This can also be a barrier
to developing sustainable business relationships with external clients because
some clients don’t think Training/OD/OE Practitioners understand what business
is all about. Whether you are an internal or external practitioner if you
can’t market your products and services, you quickly find yourself with no
work.
Presentation Category: Consulting
Skills/Marketing
Presentation Length: 60 minutes
About Lynda Curtin
Imagine moving to a new country during the depth of
a recession, settling in one of the largest cities, not knowing a soul, and then
deciding to launch a new business knowing that the failure rate after five years
is enormous. Lynda Curtin did just that. This risk taker has beaten the odds.
Her 7-year-old company, The Opportunity Thinker is flourishing because she had
the guts to put her marketing savvy to work and just do it. She understands
competitive pressure and the stress associated with delivering bottom-line
results. She has been there, many times, most recently as Product Manager of
Canada’s #1 selling brand of major appliances responsible for delivering sales
exceeding $100 million. Lynda will share ideas that are relevant for internal
and external practitioners.
Too busy to attend? Bring Lynda into your
organization to deliver this presentation and to help you strengthen your
internal marketing of training and development.
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