Convergence 2000: Odyssey into Innovation

Date: March 27 - 30, 2000

Location: San Diego Paradise Point Resort

Sponsor: Innovation Network

Fee: $1,695.00

Learning Adventure Track: New Product/New Business Development

Title: Boost the Bottom-Line: How to Tune-In and Implement Powerful Ideas with Laser Sharp Precision

Presenters: 

• Lynda Curtin, The Opportunity Thinker 

• Roland Boose, Food Technologist, Nestle USA Food Division

Free Article: The Nestle Food Division Approach Adobe Acrobat PDF file

Vision:

People are much more supportive of your development work. You are doing a great job linking your innovations with corporate strategy. You are surprised at the hidden talent you have discovered in people outside your area of expertise, and at how much they really want to help you. Your group has gotten much better at gaining support for powerful ideas that used to be viewed as "radical" in nature. The organization is thrilled at the lessons that have been learned from faster failures! Hidden opportunities have surfaced. You wonder what is in store for you to learn at Convergence 2001! You know your journey continues…

We will help you learn impactful ways to:

• Fail ideas faster and earlier - save money

• Get buy-in from the right people to powerful ideas more quickly - increase acceptance
• Align your ideas with the core strategies of your company - stop draining your resources
• Rigorously evaluate ideas to identify the ones with the biggest impact on the corporate strategy - boost the bottom-line
• Enhance implementation of innovation and renovation strategies - improve project management work
• Build an ongoing support network with your fellow conference participants - seek outside experience

• An "Idea Blast-Off" blueprint

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For the last 17 years Roland Boose has been a member of the Nestle Frozen Food Product Development Team. As a Food Technologist and certified Six Thinking HatsÒ facilitator on the New Venture Team, Roland designs and creates new products and processes from the concept stage through commercialization.

He is responsible for:

• Facilitating ideation sessions, where the next generation of successful Nestle frozen food products are created
• Being a champion of innovation
• Fostering an innovative environment through training and communication

- Alex D’Anci, Marketing Manager

Corporate Research, ABB Finland

Lynda is blessed to have merchandising talent in her blood; the skill that captures customer belief in the dramatic difference an innovation is going to make in their lives. She is consistently described as a very high content, high energy, job relevant speaker. Her favorite compliment, "Are you entertaining a job with our company" demonstrates her powerful impact.

Lynda’s clients appreciate her broad based experience in consumer goods:

• Understanding the customer - more than demographics on a page. They have the money!
• Brand management - number 1 major appliance brand in Canada, a great money maker
• Product development - appliances, home furnishings, textiles - all big money makers
• Customer/supplier partnerships - capitalizing on strengths to make more money
• Manufacturing capabilities - responsible demands to make more money
• Marketing - from the customer’s point of view to make more money
• Packaging - simple clear instructions and useful information to save money
• Advertising - uniquely targeted direct response, catalogue and retail to make more money
• Training - business skills for buyers, marketers, advertisers and merchandisers to make more money
• Facilitating ideation teams to make more money
• Managing a $100 million business to deliver net profit