Conference: Creating New ROI's
Transforming the Economics of the 21st Century

• Return on Innovation
• Return on Ideas
• Return on Improvement
• Return on Intelligence
• Return on Inspiration
• Return on Insights
• Return on In Thinking
• Return on Integration

By exploring the limitations on the traditional concept of Return On Investment, the 2002 West Coast Forum will reveal next generation definitions of ROI. The emergence of more natural expansions of ROI includes Return On: Innovation, Ideas, Improvement, InThinking, Insights, Integration, Intelligence, Inspiration, and Interactions. The applicability of these ROI's extends beyond industry to include government, education, and community. 

In this century, the proficient utilization of multi-dimensional ROI thinking will be vital to individual and organizational effectiveness. The aim of this forum is to elevate the consciousness of individual and collective thinking about sub-systems, psychology, variation, knowledge, and interactions.

Keynote Speaker: Dr. Myron Tribus

Plenary Speakers: Robert Rodin, Chairman and CEO, eConnections, Inc. author, Free, Perfect and Now; Dr. Paul MacCready, CEO, AeroVironment, Inc.

Breakout Session Presenters: Lynda Curtin, Dr. Bill Bellows, Dr. Nida Backaitis, Dr. Laurie Broedling, Diana Cahill, Bill Cooper, Marcia Daszko, Dr. Barrett Hazeltine, Dr. Tom Johnson, Ed Maher, Dr. Nancy Mann, Phil Monroe, Steve Prevette, Dan Robertson, Larry Smith, and Rip Stauffer

Date: April 19 - 21, 2001

Location: Woodland Hills Hilton Hotel, Woodland Hills, CA

Price: $250.00

To Register Call: 818-489-3005

Bonus Seminar: All forum attendees are invited to participate in Boeing's 9 hour "Enterprise Thinking" seminar on April 18 & 19

Boeing News Now                       Today's News
                                                       March 20, 2002
                                                  
              Innovative forum taps into enterprise thinking

              The inaugural forum of the In2:InThinking Network takes a
              different approach to business management. It focuses on
              thinking.

              Called "Creating new ROIs (Return on Investment:
              Transforming the Economics of the 21st Century," the April
              19-21 forum will be held at Boeing Rocketdyne's facility in
              the San Fernando Valley and the nearby Woodland Hills Hilton
              Hotel.

              "Return on Investment, or ROI, is a popular way of looking

              at how we do business," noted Bill Bellows, Ph.D. and
              process leader, Enterprise Thinking Network at Boeing
              Rocketdyne. "In this forum, we're going to look at ROI from
              a perspective that deviates from the conventional
              profit/loss, win/lose approach. We'll ask the question, 'Is
              there something in how we look at the economics of an
              organization that makes us miss the true focus? Is it
              possible that we're missing something and that our thinking
              has led us astray?'"

              Anyone who is concerned about the effectiveness of
              individuals and organizations will benefit by attending this
              gathering, said Bellows. Among the keynote speakers will be
              Myron Tribus, a close associate of W. Edwards Deming, whose
              management philosophy revolutionized the Japanese
              manufacturing industry following the second world war.
              Tribus' opening keynote presentation will ask: "ROI or IOU?"

              Also on the agenda are Alan Winlow from Great Britain. His
              efforts in environmental improvement programs earned him the
              Member of the British Empire in 2001. He also is the founder
              of the UK Deming Forum.

              Other attendees include consultant Laurie Broedling,
              formerly a senior vice president of Human Resources &
              Quality for McDonnell Douglas Corp., Diana Deming Cahill,
              Dr. Deming's daughter, and Barrett Hazeltine, a Brown
              University professor who has taught extensively oversees on
              the topics of engineering management and technology
              planning.

              "The better we think together, the better we work together
              and learn together," said Bellows, adding that this concept
              applies to more than just the business environment.

              The $250 attendance fee covers all presentations and
              activities, continental breakfast on Saturday and Sunday,
              lunch and dinner on Saturday, and conference materials.
              Registration and payment are due by March 26. Boeing is a
              sponsor of the event.