Pre-Conference Workshop
Title: How to Strengthen Your Brands in Cyberspace
Sponsor: A Branding University Event/Institute for International
Research
Conference: Cyberbranding: Online and Offline Convergence Creating a
Stronger Brand for the 21st Century
Date & Location: Wednesday, June 7, 2000; Hyatt Regency
Embarcadero Center, San Francisco, CA
Price: $400.00 Conference Price: $1,595.00
Description
The whole purpose of branding is to create value for people, so that they
will buy your products and services, whether you advertise them or not. Lately,
"web presence" has become the mantra, leading many companies to simply
load their existing brand content onto the Web, much of it offering no value in
this medium. The good news - Cyberbranding presents a green field of new
opportunities. They are just waiting to be discovered and launched. Specifics to
be covered during this high-impact workshop:
- How to challenge your brand to uncover new value
- How to create value monopolies when everyone else is merely competing
- Why focusing on the competition is a dangerous trap
- Why concepts are more important than technology
- How to screen values for maximum brand impact
About Lynda Curtin
Lynda Curtin, leader of her own flourishing company, The Opportunity Thinker,
is highly regarded for delivering bottom-line results. She demonstrated this
expertise during her short time as Product Manger of Canada's #1 selling brand
of major appliances. She helped deliver sales exceeding $100 million, breaking
all sales and profit records. Then in 1988 a life changing call came. Her skill
at developing innovative brand strategies was leveraged. Lynda was positioned as
a business coach. Her attention was focused on helping people see beyond the
obvious to "out-think" the competition.
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