Conference Workshop
Title: Strengthen Your Cyberbrand with a Unique Website Presence
Sponsor: 2000 Technology for Communicators Conference/Lawrence Ragan
Communications, Inc. & MediaMap
How the web and intranets raise brand awareness and employee performance to
new heights
Date & Location: December 13, 2000 in Chicago at the Fairmont
Hotel
Price: $395.00 Conference Price: $895.00
Conference
Brochure - Adobe Acrobat 4.0 PDF file; go to page 3
Description
Lately, "Web" presence has
become the mantra, leading companies to simply load their existing brand content
onto the Web, much of it offering no value in this medium. In this workshop,
learn the new rules for creating a true Web presence - one that ensures overall
brand integration and endears customers to your business. This seminar will
teach you how to:
- Challenge your brand to uncover and build relevant new brand equity
- Use a time saving way for keeping up with competitors
- Generate radical ideas that address the needs of the online consumer
- Rigorously screen ideas to build a relevant customer experience
- Understand the "value monopoly" - and why it will put you above
the competition
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