Service:
Product Tear Downs
How-to Think
Like a Customer
Customers are not
“experts” in your product. What is obvious to you isn’t always
obvious to your customers. Many sales are lost because they can't
figure it out. Sales people are disappearing; being replaced with
poor point of sale signing and online shopping.
Lynda will put her
merchandising expertise to work for you. She will conduct a hands-on,
provocative, perhaps uncomfortable product tear down of a product or product
line for which you would like unbiased feedback. She is talented at
simplifying three key points that many companies make far too
complex for customers:
-
Which product to
pick
-
How to work or use
the product
-
How to simplify and
translate technical jargon into everyday language
We will rigorously review items like:
| Packaging |
Advertising |
Use and care guides |
| Instructions |
User manuals |
Website
descriptions |
| Signing |
Literature |
POS materials |
| Booklets |
Tags |
Pricing Structure |
| FAQ's |
Benefits |
Trouble Shooting Guides |
| Product |
Features |
Esthetics |
We can also review your
competition by conducting a competitive shop.
Merchandising
Excellence is a Necessity Today—Marketing isn't Enough
A graduate of Fashion
Merchandising, Lynda's corporate career encompassed 18 years working
face to face with customers and suppliers/vendors to develop and
sell product lines in the Canadian market. Her experience includes
soft and hard goods. She has prepared for and presented 100's of
product line reviews and built thousands of ads and
catalogue pages. This wealth and breadth of experience makes her
uniquely qualified to take on special projects for clients that feel
they would benefit from an outsider's view of their product in the
market.
To explore your options
for a "think like a customer" project contact
Lynda at info@LyndaCurtin.com
or call 818-507-6055
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SERVICES
