The “Click” Factor: The Online Voice of the Customer
Customers are in control of the online experience with the “click”
factor. This requires fresh thinking; to design powerful new solutions
that will endear your customers to your business.
Personal service
provided by the computer
Click: Hyperlinks
eliminate bureaucracy
Click: Electronic word of
mouth
Click: Freedom
Click: Anytime, anywhere
Click: Very smart
customers
Click: Electronic
footprints
Click: Instant on,
instant off, always on
Click: Information rich
Click: Universal
connection
Click: Demographic of one
Web presence has
become the mantra, leading many companies to simply load their
existing content onto the Web, much of it offering no value in this
medium. You know who you are, and you know it’s not working. Your
customers know too.
Customer use of the web is
completely changing the game of marketing. Be warned, your past
success guarantees you nothing. A whole new world is opening up. New
tools, new infrastructure, new customers, new possibilities. New
solutions! Your old way of thinking will not help you figure out how
to leverage this new medium. This business challenge requires future
by design thinking because the standard is not yet developed.
Companies have actually been closing down and scaling back their websites
because they can't figure out what to do!
To capitalize on this dynamic “click”
factor we will look into the future and design our way forward by
conducting an opportunity search. Be prepared to have your current
thinking challenged. To feel uncomfortable. To become frustrated. To
clear your mind of old thinking. To begin to see unthinkable
possibilities emerge—Aha! To rigorously evaluate new ideas for
maximum customer value. Take care to minimize risk. Move forward fast.
Audience: Employees
who want to strengthen their website content
Project Requirement: Commitment
to take action. A real need to strengthen your website content; to
connect with the customer; to experiment
Contact Lynda for a free
consultation: 818-507-6055 or info@LyndaCurtin.com
A thriving business since 1994, The
Opportunity Thinker is a member of the APTT global network, an Edward
de Bono organization.
SERVICES
